Veterinarians, in promoting their services, should choose marketing strategies that ensure the dignity and integrity of the profession are upheld. The information in their advertising must be factual and verifiable. By complying with the regulations on advertising, veterinarians maintain their professionalism and continue to earn the public trust.
Frequently Asked Questions
Follow this link to the questions and answers that the College frequently receives about advertising through its Practice Advisory Service: FAQ – Professionalism in Advertising
Professional Practice Standards and College Policy